Beauty Pie | Shop Beautypie.com
Working with Oliver agency, we produced 2 social routes for the no-nonsense beauty and skincare pioneer Beauty Pie. The brief was simple - introduce newcomers to the Beauty Pie brand and ethos. The catch was that we only had stock and limited still assets to work with.
Our internal graphics and animation experts got to work sourcing the right stock options for the client to review and approve, and working wonders with parallax on their still imagery (have a look now - all products are still images with parallax employed to give the appearance of movement.) With two main films, multiple 6, 15 and 30 second cuts of each concept, alternate versions for the US and UK, all with and without subtitles the bank of content delivered at the end of this project was no joke!Both routes were released on social channels to see which avenue worked best with Beauty Pie's audience and inform their future content accordingly