Tally Weijl | Easter So Me

Another Tally Weijl project with a forward thinking, positive message. The concept was based on some extremely patriarchal video guidelines for women in the 1940’s/50’s - the idea for this campaign was to subvert some of these ‘guidelines’ and reinforce the message that a woman can be whatever she chooses to be.

In all you will see five 5 hero videos. These were achieved keeping two sets running at all times. Also, look out for our creative behind-the-scenes - it's all about women empowerment and freedom.

Tally Weijl | Easter So Me | Mash Up

Tally Weijl | Easter So Me | Mash Up

Parodising patriarchal rules for women from the 1940's/50's, women's empowerment and freedom was at the center of this shoot for Tally Weijl. 

Tally Weijl | Easter So Me | Behind the Scenes

Tally Weijl | Easter So Me | Behind the Scenes

Parodising patriarchal rules for women from the 1940's/50's, women's empowerment and freedom was at the center of this shoot for Tally Weijl. 

Tally Weijl | Easter So Me | Beach Body Ready

Tally Weijl | Easter So Me | Beach Body Ready

Parodising patriarchal rules for women from the 1940's/50's, women's empowerment and freedom was at the center of this shoot for Tally Weijl. 

Tally Weijl | Easter So Me | Reinvent Yourself

Tally Weijl | Easter So Me | Reinvent Yourself

Parodising patriarchal rules for women from the 1940's/50's, women's empowerment and freedom was at the center of this shoot for Tally Weijl. 

Tally Weijl | Easter So Me | Cook Up A Storm

Tally Weijl | Easter So Me | Cook Up A Storm

Parodising patriarchal rules for women from the 1940's/50's, women's empowerment and freedom was at the center of this shoot for Tally Weijl. 

Tally Weijl | Easter So Me | Get Creative and Redecorate

Tally Weijl | Easter So Me | Get Creative and Redecorate

Parodising patriarchal rules for women from the 1940's/50's, women's empowerment and freedom was at the center of this shoot for Tally Weijl. 

Tally Weijl | Easter So Me | Don't Take Up Space

Tally Weijl | Easter So Me | Don't Take Up Space

Parodising patriarchal rules for women from the 1940's/50's, women's empowerment and freedom was at the center of this shoot for Tally Weijl.