Avon | Unlimited Mascara

Championing the latest in Avon's makeup technology, The Big Sky were briefed to showcase Avon's brand new 'Unlimited Mascara'. Following a day-in-the-life out and about in a vibrant modern city, the viewer finds themselves subtly drawn upwards.

This film was shot across London, from the Tate Modern to the streets of The City. We like to think it captures a sense of possibility and opportunity...